Melissa & Doug

We sought to create a website that mirrored the open-ended creativity that Melissa & Doug's products build.

Melissa & Doug is a toy company dedicated to making products that encourage kids to see new possibilities. The new site needed to speak to their mission to "Take Back Childhood" for today's children as well as show the personality of the brand with unexpected and playful touches.

The homepage breaks up M&D's many categories into easy, fun, digestible categories. Custom interactions allow customers to play while they shop.

We got to have some fun creating interactions with our front end team.

Product listing pages get straight to the point, with simple and accessible UI.